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I got this question the other day in the email. A reader wanted to know:
“How can I get more traffic from Instagram? I see all these bloggers with thousands of followers… help!”
Well, the answer in a word, is Tailwind.
Tailwind is this incredible app that I signed up for a couple of months ago to help me with my Pinterest. But today, we’re talking about how their new features are going to upend the Instagram game. If you’re interested in learning how Tailwind can change your Pinterest game and why it is the most essential tool in your blogging tool box, click here (coming soon!).
How to Use Tailwind for Instagram
First Tailwind lets you set up your schedule. Pick your photo, add your description, and then pick your hashtags.
Hashtags are how people find your photos. No tags, no visits, no likes. You can have up to 30 of them but you want to make sure you use them judiciously. There are a lot of changes happening on Instagram and you might have heard rumors of some sort of “shadowban”. Really, its just Instagram putting everyone in an A/B testing scheme to test engagement. Organic traffic is always preferred but people have to find you, right? And on Instagram, they find you through well placed hashtags.
Tailwind makes finding and choosing your hashtags easier than ever. Instead of loading each photo up, you can check to see which ones will work best for you. Check out this video:
If you’re ready to sign up for Tailwind, you can do it here. You’ll get a 30 day free trial which will allow you to schedule up to 100 photos. If you're using Pinterest, you can get a free trial of that. I cannot live without Pinterest.
So why Tailwind and not some other Instagram scheduler?
Yes, there are other Instagram schedulers out there, but not all of them are actually partnered with Instagram. Using them could be against the terms of service and get your account blocked. You’ll be happy to know that Tailwind is an official partner. So if you sign up with them, you’ll never have to worry about that.
Plus Tailwind is incredibly easy to use with both Adobe Spark and Canva. You'll be getting your Instagram feed all organized and pretty right from your phone. Cool, right?
How do you schedule your Instagram posts?