What You Need to Know About WordPress Before Starting Your Online Business

In business? A website is a must have asset. Your website is where potential clients or customers will find and get to know you. It’s the first place referrals will turn to learn more about you. And it’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know. It might also be where you host your webinars, offer group coaching programs, publish a podcast, create a blog, and even set appointments with clients. I never considered hosting my blog on anything other than WordPress.

Whew! That’s a lot of jobs for a single website to do. If you choose a versatile content management system such as WordPress though, you can easily incorporate those tasks and so much more. Here are some of the things that I really love about WordPress.

 

 

WordPress is Fast and Easy To Setup

In the time it takes to finish your morning coffee, you can have a website created and live on the Internet using WordPress. Most hosting companies offer “one-click installs” for WordPress, meaning it will take only about 5 minutes to create your website. From there, it’s a matter of choosing a theme and adding content. I’ve used BlueHost for nearly a decade for my different domains. They make installing WordPress painless. You can read my BlueHost review here.

Even if you’re not technically inclined, WordPress is simple to use. And with a huge, helpful community of users, you can quickly find the answer for everything from “how do I install WordPress” to “how can I create a membership site” with just a Google search. One of the biggest benefits of WordPress is it’s open software so anyone can create plugins that fit your specific needs. We’ll talk about that in a second.

Your Site, Your Style

With thousands of free and premium themes available, it’s easy to find a look that’s just right for your brand and business. Want something more customized? Many themes offer easy, drag-and-drop editing of layouts, colors and more, but if you want something designed just for you, there are thousands of capable developers to build you a custom design.

My favorite of all themes is Divi by Elegant Themes. When I decided to take my blog to a professional level, one of the first things I invested in was Divi. Divi is a drag and drop theme for WordPress and it’s customization is unparalleled.  You can read my Divi review here.

 

WordPress Plugins Add Greater Flexibility

Originally designed as a blogging platform, WordPress earned its early popularity by making this rather technical chore easy for thousands of new bloggers. Today it’s no longer known as just a blogging tool. Instead, site owners use WordPress as the basis for:

  • Shopping carts
  • Membership sites
  • Sales pages
  • Wikis
  • Personal journals
  • Online directories
  • Non-profit fundraising
  • Video blogging
  • Podcasting
  • News sites
  • Recipe blogs
  • Photography sites
  • And dozens of others

The combination of themes and plugins—small software add-ons that install directly into your WordPress site—make the possibilities nearly endless, so no matter what you need a website to do, chances are good that WordPress can handle it.

 

 

Myths vs. Facts about the World’s Most Used Website Builder

You know, for something so popular, there certainly are a lot of myths surrounding WordPress, its uses, and its viability in certain situations.

If you’re searching for a website solution for your coaching business, you’ve likely heard many stories—both pros and cons—about WordPress that have left you scratching your head in confusion. Here are some of the most common misconceptions, and what you really need to know.

Myth: WordPress is a Security Risk

Fans of static HTML sites like to drag this out as the reason for remaining stuck with difficult-to-manage sites. While WordPress is definitely less secure than HTML (that’s just the nature of php-driven websites) it is by no means the security risk some people would have you believe.

Fact: Good Security Practices Greatly Reduce Your Risk

Driving a car increases your risk of having an accident but that doesn’t mean you don’t drive. It just means you takes steps to reduce your risk. WordPress is no different. With a few security measures in place, your risk of being hacked is nearly non-existent. To start:

  • Use strong passwords and change them often.
  • Never use “admin” as your user name.
  • Create user accounts for your staff and give them only the permissions they need. Don’t make them administrators if they don’t need to be.
  • Choose a secure hosting environment.
  • Keep your site and its plugins and themes up to date.

You can also download security related plugins. Jetpack comes with Akismet which helps control spam, and bots that would hack your account. I would also make sure you backup your site often. I use UpDraft Plus.

Myth: WordPress is Difficult to Learn

Most often heard when discussing drag-and-drop website builders such as Wix, Squarespace, and Weebly, this myth is the one that keeps many people from even considering WordPress.

Fact: Every Website Builder has a Learning Curve

Yes, WordPress can be pretty overwhelming at first glance. But here’s the thing: any software that offers as much flexibility and versatility as WordPress does is bound to have a learning curve. And those other builders? They all have their own quirks and difficulties. The difference is that the WordPress community is huge and incredibly helpful. If you need to know how to do anything on a WordPress site, simply spending 30 seconds on YouTube or Google will reveal the answer. WPBeginner.com has wonderful tutorials that have helped me when I didn’t know the answer.

Myth: WordPress is Only for Blogging

While it’s true that WordPress was originally developed as a blog platform, changes over the past several years have made it the ideal choice for a variety of website needs.

Fact: Plugins and Themes Make WordPress Work for Nearly Every Application

Whether you want to build an eCommerce site, a business directory, a membership site, a sales page, or a simple Personal Resume style website, WordPress is designed to handle it. Thousands of plugins and specialty themes exist that extend its basic blogging functionality to encompass nearly anything you can dream of.

WordPress is by far the most commonly used content management system online today. That alone should reassure you that these myths are just that…myths. But don’t take my word for it. Try it out for yourself and I think you’ll agree.

Sign up for WordPress with BlueHost here.

You need to know this about wordpress before you start your online business, myths and facts and wordpress, is wordpress hard to use, how to secure wordpress blog, using wordpress to start a blog, jessicafwalker.com You need to know this about wordpress before you start your online business, myths and facts and wordpress, is wordpress hard to use, how to secure wordpress blog, using wordpress to start a blog, jessicafwalker.com
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Recognizing and Healing from Business Burnout

Does this sound like you:

No longer feeling energized by working long hours

Frustration with my inability to accomplish tasks that were once easy

Not wanting to come to work (or sit down at my computer)
Feeling angry with yourself at not accomplishing more

A decline in self-worth and self-esteem

 

If you said yes, then you might be experiencing Business Burnout. Listen to this free Audio to learn how to practice self care as an entreprenuer.

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