Hello there! We are kicking off this new series about side hustles with my friend Crystal Kovac who has turned her side hustle as a virtual assistant into her full time job. She’s helped me on a past project, and is a breeze to work with. She’s kindly agreed to interview for this series. You can find her contact information at the bottom of the post.
She does mention that she uses Convertkit, which has an affiliate link. If you make a purchase through that link, I earn a small referral fee that doesn’t cost you anything. FTC regulations make me say this.
Now, on the the interview!
Hi! Who are you?
Hi! I’m Crystal and I am a Virtual Assistant specializing in social media, copywriting, editing, email marketing, opt-ins and landing pages, printables, blog post writing and admin tasks.
What is your side hustle, and where can we find it?
I am a Virtual Assistant who helps women entrepreneurs grow and thrive in their businesses. Often times, entrepreneurs find themselves bogged down with so many things (scheduling social media, creating graphics, opt-in forms & newsletters, etc.) that they are unable to focus on generating revenue.
That’s where I come in.
I take care of those tasks so that you can grow not only your revenue, but also increase your brand exposure.
How long have you done this side hustle?
I have been a Virtual Assistant for several years, but over the past 6 months, I have branched out and started my own business.
What drew you to it?
I have always had a passion for learning new things and helping people.
As a VA, I truly learn something new every day.
I love that what I do helps empower women entrepreneurs and assists them I achieving their dreams, while also spending more valuable time with their families.
How did you prepare for the qualifications this business?
Prior to becoming a VA, I worked in the non-profit industry in the Fundraising/Development department. Most of my knowledge was acquired during my time with these organizations.
To stay current on latest strategies, programs, apps etc., I take a lot of online trainings and have a wonderful list of individuals whom I collaborate and ‘brain dump’ with.
What is the best way for you to find clients?
I love connecting with people in Facebook groups. Often times, someone will post about a problem that they are having. On Facebook groups, I always try to offer quality feedback on the issue (for free, of course). And I let them know that I am available if they need/want further assistance.
I also get quite a few referrals from past clients, which is an honor; I love that my clients have had such a great experience that they want to share me with their friends.
How many hours a week do you think you spend on it?
I work about 20-30 hours per week, depending on my client load at the time. I only take on a maximum of 6 clients at a time so that I can give each one the time and attention that they deserve.
What are your business goals for 2017?
My goal is to have a full client list each month.
What is the best piece of advice you’ve ever received?
Be patient. Nothing happens overnight, especially in business. It takes time to grow your brand, so don’t get discouraged if it’s not happening at lightning speed.
Tell me the greatest/favorite review/testimonial you’ve received?
I absolutely love when my clients send me notes and tell me that they don’t know how they accomplished anything without me.
What is the best way to build a relationship with your clientele?
I include a thirty minute weekly call in all of my packages. During theses calls, we are talking about business and setting goals for the next week, but we also just talk about our lives as well. These calls really help me get to know my clients, their strengths and weaknesses and what they are passionate about outside of their businesses.
How active are you on social media? Do you spread yourself around or stick to one or two mediums?
I’m very active on Instagram. This has proven to be the most successful platform for my business.
For clients, I recommend that they don’t do everything at once. Choose one or two platforms where their target audience hangs out, and build those up. You can always add other platforms on at a later time.
What are your top three favorite tools to with and/or for your clients?
- LastPass – It makes sharing passwords so easy and secure.
- ConvertKit– Because opt-ins. It is super user friendly and it can do so many things.
- Canva– I love to create printables, social media graphics, etc. with Canva!
If you could go back and make your start a little easier, what is one thing you would have changed?
I would have set up processes and procedures earlier. It’s amazing how much having good processes in place not only helps your business run more smoothly, but also saves so much time!