If you run an online store selling products, such as tools, jewelry, makeup, gifts, clothing, or any other products, you make more money when you sell more products. Duh.
Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make.
“How can I increase product sales online?” is one of the most common questions I hear from my readers. Here are several tips that will help you sell more of your products online and generate more revenue:
Show off the products in the best possible light.
When people buy a product, they want to know what the product looks like. If someone is buying a couch, they want to be able to see if that couch would fit with the rest of their furniture before actually buying it. If someone wants to buy a piece of jewelry, they want to see what the jewelry looks like before buying it.
Therefore, the best way for you to convince your web site visitors that your products are right for them is by showing the products in the best possible light. Have high quality, detailed pictures of your products on your web site so that people are convinced that they need your product as soon as they see it.
Make your website or store easy to use.
If someone comes to your website to purchase your products, make sure they can find exactly what you are looking for. Your web site should have clear and concise navigation that is exactly the same on every page of the web site. This conciseness is built into every Shopify Theme. My favorite part is the nested drop down menus. For visitors, it makes finding exactly what they’re looking for a breeze.
An easy to use navigation ensures that your web site visitors find what they are looking for on your web site and purchase it.
Optimize website for search engines.
Another good way to drive more customers to your web site and increase your online sales is by optimizing your web site for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.
Optimizing your web site helps you improve your search engine rankings and drive more targeted traffic to your web site. For WordPress I rely on Yoast, and for Shopify I rely on SEO Audit Pro. These tools have definitely helped me increase online sales.
Create a blog to promote your business.
A blog is your business diary, in which you share the information about your business, your new products, different ways of using your products and much more. Your blog is an excellent tool to let the world know about your business and your products, to connect with potential customers and promote what you have to offer.
In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you.
Some of my most popular blogs on Polka Dotted All The Things Boutique are seasonal fashion round ups. I find out what the trends are, and then I reach out to several bloggers that match my criteria and ask if I can feature them in a round up. Most are happy to oblige because it builds their back links (which is great for SEO!). More backlinks = more traffic = increase online sales.
The Internet is a great place to sell your products. When you know how to market your business online, you bring more website traffic, get more product sales and make more money.