Starting an eCommerce Business isn’t something that is really cut and dry.
There’s a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It’s also important that you make the right choices upfront so that you don’t end up having to restructure your whole web site because of some problem in your design layout.
The level of time investment necessary for mastery in a lot of these software packages can range from little to a VERY significant amount. Because of this I feel it’s important to be lead in the “right” direction to make sure you don’t spend time in the wrong areas, or learning some software that might not be all that useful for you later on.
Where you should start greatly depends on what you plan on attempting to do, and how deep you’re going to dive in. For a moderately professional, clean looking website without a lot of automation or intensive animated graphics you can probably get by with some basic knowledge of html, ability with a good WYSIWYG editor, and an image editing program.
I personally always spring for what I believe will bring me the greatest amount of profit with a minimal amount of effort, and because of this I used end up spending all of my time diving in deeper with ONLY my WYSIWYG HTML editor, and my image editor.
What is a “WYSIWYG” editor?
A WYSIWYG (What You See Is What You Get) HTML editor is what allows you to get by with minimal knowledge of HTML. Yes, that means you don’t have to know EVERYTHING about HTML to have a decent looking website. When you use a WYSIWYG editor it interprets what you’re doing (inserting an image for example) as being a certain series of HTML tags with attributes, and does it for you… Thus, what you see on your screen is what you get. Instead of seeing a bunch of HTML code in text format, you’ll mostly see what will actually show up in your browser once your website is up WHILE you’re making it. But now that I’m using Shopify for Polka Dotted All The Things Boutique, and Divi from Elegant Themes for my WordPress sites, I don’t have to use separate page builders. They do it for me!
Shopify’s app store comes with several page builders, and a couple of them are totally free. Of course, when you’re using Shopify, the theme you install does most of the work for you, so you don’t really need to know about WYSISYG editors.
Using Woocommerce to build your store instead of Shopify?
Image editing? What do I need that for?
Okay, let’s be realistic here: If you’re going to make a professional *appearing* eCommerce Business it’s important that you can make some basic, decent looking graphics. There’s a lot of graphics problems that can truly get the job done, but as far as power and flexibility goes I recommend Adobe Photoshop. Adobe Photoshop definitely takes some time getting used to, but in the end it’s VERY rewarding. I’ve ended up using my knowledge of Photoshop to make not only graphics for multiple web sites, but also touched up portraits, made business cards, flyers, and other online advertisements such as banners. In fact, I’ve used it (in the past) for everything except animation…This software is amazing, and if you’re going to learn ANY image editing software I recommend you start with Photoshop because of it’s wide range of overall… usefulness!
Not ready to commit to Adobe Photoshop?
It’s okay. There are plenty of other services out there. Personally, I will sing the praises of Canva until my lips turn blue. It’s not as powerful as Photoshop, but it comes with thousands of editable templates and makes creating professional images a breeze. You don’t need to know anything about design. If you can use Microsoft Word, You can use Canva.
Let’s get me some sales!
Kick off your new eCommerce Business you’ve gotten up from your knowledge of blogging and image editing with a few new sales… Sounds like a plan? Well a great way to do that quickly is with pay-per-click advertising. BUT WAIT! Doesn’t that cost money? Well… Yes. But with the tools brought to us by some of the biggest pay-per-click advertisers out there we should be able to make a good evaluation of how much profit we’re going to make without much investment upfront.
The big question behind pay-per-click advertising is whether or not it’s worth the cash when you can simply get traffic from regular search engine ranking (otherwise known as organic traffic). After all, there are plenty of companies out there that promise to help get you all the traffic you need through optimizing your web site for organic ranking.
The answer to this question is quite simple: profit is profit. Through conversion tracking tools such as those offered by Yahoo! Search Marketing and Google Adwords anyone can calculate exactly what their profit is after cost of PPC advertising is taken out. In my opinion, Google Adwords has the most user-friendly interface among the PPC advertisers. Google Adword’s interface makes it very easy to see which keywords are pulling you in the most sales, and which ones aren’t even worth your advertising money.
Let us not forget, however, that in order to make those conversions we’re going to be needing a shopping cart! There’s a lot of diverse software packages out there you can use (Like Woocommerce), but I’ve been using Shopify with great success. The Store’s server is hosted on their machines so that means you not only get away with not having to pay for the software itself, but you get out of having to buy an SSL security ticket too! Nothing’s a better bargain than free, eh? Plus, your unlimited bandwidth for images, videos, and other files comes with your monthly subscription.
Getting those sales leads you’ve been building up to BUY!
Once you’ve scored a few sales it would probably be a good idea to start using some kind of lead management services. I highly recommend the use of autoresponders for this purpose. Autoresponders are, essentially, a newsletter sign-up that allows you to strategically determine what you want to send each lead after a certain allotted amount of time.
For example, let’s say someone visits your web site and you offer them a free newsletter. If you were selling an ebook on some very complicated topic, you might consider sending them only information on the most basic concepts at first to get them interested. Slowly but surely, you can turn those visitors that might have left your web site and never have returned into some serious revenue!
As far as autoresponders go, I highly recommend the use of ConvertKit. Their customer service is superb (seriously, these guys really know their stuff!) and can be contacted at any point during the business day via online chat or phone. They also offer tons of free information, and guides on making the most of their services. They even have a podcast! It seamlessly connects with Shopify too. Check out their 14 day free trial at http://www.convertkit.com.
If you’re ready to start your free trial at Shopify and make your first sale in your first 14 days, sign up for the course below! It’s free!